MTN has invited its over 219 million customers across Africa and the Middle East to join hands with the company in a three-month campaign, starting December 1 (today), to raise funds for a “United Against Ebola” initiative.
In response to an appeal from the African Union, MTN and other leading companies in Africa committed logistical support and other contributions at a recent Africa Business Roundtable hosted by the Africa Union in Addis Ababa, Ethiopia.
The companies also agreed to leverage their resources and capacity to help galvanise citizens’ action around a ‘United Against Ebola’ campaign, and to provide individuals across Africa and globally with an opportunity to contribute. Continue..
As part of its pledge, MTN said it had committed $10m and was now inviting customers to participate in an SMS campaign to donate a minimum of $1.
It said it was also working with some of Africa’s most celebrated musicians to produce an inspirational song for digital download on its MTN Play Store. All proceeds from sales, post publishing rights and subscription payments, according to it, will be donated to the AU campaign.
MTN has been an integral part of efforts to tackle the spread of Ebola in countries where the company operates, with special emphasis on Guinea and Liberia.
“MTN is supporting this campaign to give further impetus to concerted efforts aimed at combating the Ebola epidemic and saving lives. As MTN, we believe the only way to start reversing the devastating effects of the outbreak is to come together to tackle the spread of the disease, and ease the suffering it continues to inflict on families and communities,” the MTN Group President and Chief Executive Officer, Sifiso Dabengwa, said.
In affected countries where MTN operates such as Guinea and Liberia, MTN is working closely with the authorities to curb the spread of the disease.
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