Infinix Mobility has introduced a new Android smartphone called the Infinix Hot X507, in partnership with Konga.com and Etisalat.
Infinix’s Head of Marketing, Peter Zhou, said, “We want to continue the ‘factory to consumer’ e-commerce concept to bring trendy smartphones like Infinix Hot to Nigerians with incredible value, and earn trust from customers.” Continue..
He said, “Infinix Hot is the latest innovative addition to Infinix Mobility’s lineup in Nigeria following the success of the Infinix Zero. Infinix Mobility is releasing the smartphone this period to coincide with the start of Christmas and year-end festivities.”
Zhou stated that the Infinix Hot X507 came with fresh and exciting features, setting it apart from other brands. “It is extremely affordable, delivering incredible value to customers.
“The Infinix Hot is built for trend-setters and people who love colour; coming in different amazing colours to complement different tastes and personalities. Its unique luminous back stands out at night and is designed to attract young extroverts who love the nightlife,” he said.
The company’s marketing head added that Infinix Hot’s sales would be e-commerce-driven as it was for the Infinix Zero, saying, “It is solely available for purchase online on Konga.com, Infinix Mobility’sofficial sales partner.”
He added, “The strategic ‘factory-to-consumer’ sales model aims to make the smartphone available at the most affordable cost possible to buyers. Konga.com delivers to all states across Nigeria.”
Commenting on the partnership for the Infinix Hot x507, Konga’s Head of General Merchandise Mr. Odusanya said that the company had high expectations that the new device would join its predecessor – the Infinix Zero – in winning the hearts of Nigerians. He said, “The reception of the Infinix Zero was quite amazing, with Kongaselling about 20,000 units of the device in just 3 weeks. We expect the Infinix Hot to do even much better in the mobile phone market.”
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