South African Tourism team was at the recently concluded Akwaaba Africa
Travel Market held in Lagos The team led by Hloni Pitso, SAT Regional Manager,
West Africa truly showcased the rainbow country as a must visit destination for
Nigeria and West Africa travelers In this chat Hloni Pitso talked about why is
South African Tourism exhibited at the Akwaaba Travel Market where SAT has
continued to win awards. Excerpt
On the role of the SA Tourism West
Africa office in Lagos.
Nigeria is an attractive location
for marketing efforts due to increased air traffic from international
destinations with a steady flow of passengers from Ghana and the ECOWAS
regions.
Our office in Lagos is to firstly
help us with our work of growing arrivals from this market. Secondly, it is to
use as springboard into the West Africa region as a whole, which we have
communicated is pivotal to our strategy. Our presence, via the SA Tourism
office, will further strengthen our trade relations with key the stakeholders
who are integral to helping us achieve these objective of growing arrivals from
these markets to South Africa. Continue...
On SA Tourism strategies in Nigeria
Our strategies are targeted at the
consumer and trade driven. We want to equip the trade to be able to package
quality and value for money
leisure experiences that can be proudly shared with peers.
And we want to show consumers the
extensive range of unique and premium tourism offerings and experiences to be
found in South Africa
Key to showcasing this is hosting
media for FAM trips (often) ties in with key music and trade events (Indaba)
and at the end, giving a leisure experience we know our market would be keen
in.
On what South Africa got to offer
the young, savvy generations of Nigerians who are very adventurous
South Africa offers a range of
bespoke, premier tourism offerings. These include shopping centres with
high end boutique stores, a bustling night life to be found in Johannesburg and
Cape Town….in fact if you’re lucky you may bump into a Hollywood star or one of
our own renowned celebrities.
For the adventure seeking tourist,
if bungee jumping is your idea of fun, try the Orlando Towers or Bloukrans
Bridge in PE, Eastern Cape which happens to be the world’s highest commercial
bridge. We are a destination that is able to package and package well a
holiday experience to suit your needs and your interests, ensuring you
have a memorable and fulfilling stay.
On why then should Nigerians travel
to South Africa
South Africa is really incredibly
accessible for Nigerian travellers. It’s a six-hour direct flight with no
jet lag involved. More than this, South Africa’s city and urban
infrastructure rivals that of the other destinations you speak of. South Africa
– and especially the big cities – offer fantastic shopping, nightlife,
entertainment
.
There’s excellent value for money
to be had in South Africa, meaning your Naira will buy you more in South Africa
than it will in the other destinations. For example, a three course dinner for
two (with wine) in a fantastic restaurant in Cape Town will cost you about 8
750 Naira. The same meal, in London for example, could will set you back at
least twice that… if not more
The same principle applies to
accommodation, a night on the town and general shopping. But perhaps the
biggest reason to choose South Africa over the other destinations is the South
African people: warm, friendly and welcoming with a truly deep and authentic
culture of service excellence… it’s the people who make this destination
special. And it’s for the warm welcome you receive in South Africa that you
should choose South Africa first.
On how SA Tourism is promoting
entertainment tourism
Yes. You are absolutely right. South
Africa is a fantastic entertainment, music and big concert destination. And
certainly, collaboration between our two countries has done much to grow South
Africa’s status as a music and other event destination
We market these music events in many
ways. There is much marketing work around the South African jazz festivals.
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