Guinness has announced its search for Africa’s best talent to collaborate with its #madeofblack Pan African ambassador, Fuse ODG, on a specially written track, Black Commando. The #madeofblack Pan African ambassador started the search in a live video message from his studio in the United Kingdom.
Ghanaian Afrobeats talent, Fuse-ODG, has written Black Commando to celebrate #madeofblack. It is a track that signifies unity and communality, and it is intended to showcase Africa and the bold creativity of the continent. Fuse has left two verses of the track empty for up and coming African musicians to fill. Continue..
“We are looking for talents with a lot of energy, passion and creativity to write the two outstanding verses for Black Commando. Every song I do showcases Africa and if you’re going to jump on a song with me, you have to bring your Black on board, because I want to ensure this song connects with the world. I want the world to see how much of a progressive Africa is” Fuse ODG is quoted as saying in a statement from the company.
At the inauguration of the campaign in Nigeria, the Managing Director and Chief Executive, Guinness Nigeria Plc, Mr. Seni Adetu, said the new #madeofblack campaign would ignite the Nigerian spirit for creativity, encouraging everyone to show positively what they are made of and what makes them unique; such that makes them qualify for the talent search.
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